The age of the unplugged wedding might be upon us, but that doesn’t mean sacrificing those picture-perfect moments for social media. Enter the wedding content creator – a new wave of wedding professionals taking the industry by storm. But what exactly do they do, and are they the right fit for your big day?

What is a Wedding Content Creator?

Think of a wedding content creator as a social media fairy godmother with a keen eye for capturing fleeting moments and a knack for transforming them into digital gold. They weave magic throughout your wedding journey – from pre-wedding jitters to post-wedding bliss – by creating bite-sized, shareable content for all your favourite platforms.

Imagine catching the raw emotions of getting ready with your bridesmaids, the nervous excitement before walking down the aisle, or the unbridled joy on the dance floor – all preserved in a way that’s perfect for Instagram stories or trending on TikTok.  Wedding content creators aren’t just photographers; they’re storytellers who utilise edits, music, and transitions to make your content truly pop and grab attention online.

They often work with a smaller, more mobile setup compared to traditional photographers, allowing them to capture candid moments and behind-the-scenes glimpses that might otherwise be missed.  Think playful interactions with bridesmaids, heartwarming exchanges with parents, and the pure, unadulterated joy of celebrating with loved ones.

Content Creator vs Videographer

Wedding videographers and wedding content creators both capture your special day, but they focus on different things and deliver different final products:

Wedding Videographer

Focus: Comprehensive cinematic experience of your entire wedding day

Style: Polished, professional, often uses multiple cameras and microphones for a complete picture

Equipment: Utilizes professional cameras, microphones, and lighting equipment to capture high-quality footage from various angles

Delivery: Creates a meticulously edited highlight reel that tells the story of your wedding day

Strengths: Ideal for those who want a polished, timeless keepsake that captures the essence of their love story and allows them to relive the emotions of the day in detail.

Wedding Content Creator

Focus: Short-form, social media-ready content (think Instagram stories, TikTok clips, short reels)

Style: Candid, playful, often uses trendy edits, music, and transitions

Equipment: Typically uses a smaller mobile setup (camera, phone) for capturing quick, behind-the-scenes moments

Delivery: Provides a steady stream of content throughout the day, often delivered quickly for immediate sharing

Strengths: Perfect for capturing fleeting moments, fun interactions, and the overall wedding vibe. Ideal for those who want to share their day with friends and family online.

Is a Wedding Content Creator Right for You?

The decision ultimately boils down to your priorities and how you envision capturing your wedding memories. Here’s a breakdown to help you decide:

If you’re a social media butterfly who thrives on sharing moments in real-time, a content creator could be your ideal partner. They can provide a constant stream of social media content throughout the day, allowing you and your guests to share the joy as it unfolds.

However, if you dream of a timeless keepsake, a professionally edited wedding video by a videographer could be the way to go. It offers a chance to relive the emotions of the day in a polished, cinematic format. Years down the line, you’ll be able to revisit the ceremony vows, heartfelt speeches, and joyous celebrations, all beautifully captured and preserved.

Ultimately, the best choice for you depends on your priorities and budget. If you want a comprehensive video record of your wedding day, a videographer is the way to go. If you prioritise sharing fun and engaging content on social media, a content creator might be a better fit. You could even consider hiring both for a well-rounded approach to capturing your special day.

Photos by: Dear Brides

Instagram: @dearbridesnz